Turning enablement into the way the team operates.
Motive is a market leader in fleet management and telematics, with GPS tracking, dash cams, and AI-powered safety tools that help businesses run safer, more compliant, more efficient physical operations. Motive engaged Budburst to improve its enterprise sales process, with a focus on time-to-close, trial win rate, and average order value. Budburst zeroed in on stronger discovery, sharper differentiation against competitors, and linking customer requirements to value outcomes.
The Result
The sales team reported a 93% improvement in their ability to differentiate Motive from competitors and an 85% improvement in their ability to run effective discovery. The team rated their likelihood to recommend Budburst for future enablement 9.6 out of 10. Win rate, average order value, and time to close are being tracked to measure downstream impact.
"The work Budburst did wasn't just an enablement session; it is the way we operate and the rules we live by going forward."Adam BlockChief Revenue Officer, Motive
"Budburst knew how we spoke internally, could confidently speak to our differentiators, and spoke like they were part of the team. If you didn't know them, you could have easily said they were Motive employees."Training participantMotive
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